A ballpark figure for the PPV sales of Tommy Fury vs. Eddie Hall has been revealed – it’s bigger than we thought…
11-0 Tommy Fury defeated Eddie Hall by majority decision in a six-round boxing exhibition that was scored by three “guest judges”.
The event was full of spectacle. We had professional boxers, professional MMA fighters, content creators, and bodybuilders.
One question on everybody’s mind is whether the event sold well, which, due to a comment by one of the event’s commentators, may have been revealed…
According to Misfits pundit Wade Plemons, Mams Taylor, the President of Misfits Boxing, informed him this event earned the third highest Pay-Per-View (PPV) numbers in the promotion’s history.
“Mams Taylor told me [Fury vs. Hall] was the third biggest Pay-Per-View buy in Misfits’ history”
While no Misfits PPV figures have been revealed since 2023’s The Prime Card (the last Misfits event headlined by Tommy Fury), we do have three figures to compare sales to.
October 2023’s KSI vs. Tommy Fury card is the highest-recorded Misfits Boxing PPV sales, which generated a total 1.4 million buys across the UK and US.
August 2022’s KSI vs. Swarmz and Pineda, Misfits’ inaugural event, is the next-highest known PPV seller, with a reported 445,000 sales across the UK, US, and Ireland; this figure was later confirmed accurate by Misfits President Mams Taylor.
The previous third-highest Misfits seller was May 2023’s controversial License to Thrill card, where KSI faced off against Joe Fournier, ultimately knocking the latter out with his forearm in the second round, declaring the bout a No-Contest.
This event reportedly generated 360,000 PPV buys, a figure later confirmed by Fournier himself.
This event, being dethroned as Misfits’ third-highest seller, would mean that the event headlined by the Love Island boxer and the world’s former ‘Strongest Man’ generated in the region of 360,000 to 445,000 PPV buys.
In addition to these figures, Mams Taylor also confirms that this event generated more PPV buys than April’s Wilder vs. Chisora card:
“We’ve done the two biggest pay-per-views of the year. Number one was [Fury vs. Hall] by a good margin… number two was Chisora versus Wilder”
While these are certainly strong numbers, we do have to consider the fact that many of these “buys” may have simply been ‘DAZN Ultimate’ subscribers who got the card included in their plan and may not have purchased the card had it not existed, but viewed it anyway since it was of no extra cost to them.
Do these strong figures indicate that unlike what many detractors say, influencer and crossover boxing isn’t in fact dead? Are there legs left in the industry? Comment below and let us know!
Watch the post-fight press conference of Fury vs. Hall here:
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